International Game Technology (IGT) announced Wednesday it has extended its partnership with operator SuperBook Sports to Tennessee, where the IGT PlaySports platform is powering the SuperBook Sports mobile betting app.
This is the fourth state where IGT and SuperBook Sports have teamed up to deliver a performance-driving sports betting solution. SuperBook Sports is currently leveraging IGT PlaySports technology to power retail and mobile betting in Colorado, and mobile betting in New Jersey and Arizona.
The Tennessee Sports Wagering Advisory Council (TSWAC) cleared SuperBook, affiliated with the Las Vegas Hilton and Westgate resorts, to run online sports betting operations in March.
In an official press release, Jay Kornegay, SuperBook Executive Vice President, spoke about this expanded alliance and said: “Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the U.S. and achieve our growth goals. We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localized sports betting offering.”
Joe Asher, IGT President of Sports Betting, added: “Given SuperBook Sports’ roots and legacy in Nevada, we’ve had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator. The IGT PlaySports-powered sportsbook that SuperBook created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviors.”
IGT was recently named Sports Betting Platform Provider of the Year in the 2021 SBC North America Awards, with a sports betting footprint spanning 20+ U.S. states and into Canada. It also became the first US supplier to receive G4 responsible gaming accreditation for sports betting in April this year.
