Under the terms of the contract, IGT will provide Lotto Baden-Württember with all aspects of its instant ticket printing business, including the creation of instant games and the application of printing techniques.
IGT will also provide its marketing services from IGT’s Instants Advantage program to guide the German business through the strategic portfolio planning process to make informed game decisions that will help drive lottery sales. Additional marketing services include game development, analytics, distribution, retail execution tools and consultation on all aspects of the instant ticket program.
In an official press release, Georg Wacker, CEO of Lotto Baden-Wüttemberg, spoke and said: “IGT’s industry leadership, expertise and global scope pair well with our vast knowledge of the local lottery market. Through this newly formed partnership, we look forward to working closely with IGT to research, analyze and develop engaging games for our players and that will drive responsible growth for our business”.
Jay Gendron, IGT Chief Operating Officer, Global Lottery, added: “The entire German market, and specifically Baden-Württemberg as the third-largest federal state, offers great potential for instant ticket growth. IGT’s Instants Advantage program coupled with our in-depth analysis capabilities will deliver customized insights and support Lotto BW’s goal of providing a superior experience for its players and contributing to good causes within the state”.
