Inspired Entertainment announced Wednesday the launch of its first iLottery offerings in partnership with longtime customer Loto-Québec. Inspired’s Pharaon Réaction iLottery game, developed exclusively for Loto-Québec and its player base, has officially launched on Loto-Quebec’s online gaming website and app.
Pharaon Réaction was custom created for Loto-Quebec, combining the Loto-Quebec retail brand with the game mechanics of Inspired’s Scarab Treasures Interactive game. The title adds to Inspired’s growing portfolio of premium iGaming content, the company explains.
Inspired announces the launch of its first iLottery game in partnership with longtime customer @LotoQuebec! Inspired is thrilled to leverage its extensive experience in the global lottery market and add to its portfolio of premium iGaming content.https://t.co/QTpak4pW2C#iGaming pic.twitter.com/wVuxNFqqyy
— Inspired Entertainment, Inc. (@Inspired_News) June 8, 2022
“We are thrilled to debut our first entry into the burgeoning iLottery market. Pharaon Réaction highlights our ability to make customized content for lotteries that uses the mechanics of our top-performing retail and online games, appeals to lottery players, and elevates current iLottery offerings,” said Brooks Pierce, President, and Chief Operating Officer at Inspired.
The executive further remarked that Inspired has “longstanding relationships and extensive experience in the global lottery market” and that the business continues “to view iLottery as a significant potential growth opportunity, poised to see higher adoption by lotteries worldwide.”
“Inspired has done a wonderful job featuring some of our successful retail brands in their digital lottery games in a way that is new and different,” stated Anne-Marie Voyer, Director of Lottery Products & Development at Loto-Québec. “Inspired’s diverse range of iGaming content has resonated well with our player base, and we are looking forward to collaborating with them on future digital lottery games.”