ambi Group announced Monday a multi-year, multi-channel agreement with Desert Diamond Casinos, an enterprise of the Tohono O’odham Nation, which includes provision of Kambi’s sportsbook to the West Valley, Sahuarita and Tucson, Arizona properties with a mobile sportsbook to follow.
This deal will see Kambi provide its full suite of high-performance sports betting technology, initially rolling out on-property in Q4 with the online sportsbook to follow shortly after under the newly created entity of Desert Diamond Mobile LLC.
Desert Diamond Casinos will benefit from Kambi’s proven on-property offering, including kiosks and “Bring Your Own Device” technology, as well as harnessing Kambi’s enhanced in-event combinability product, launched in September for the start of the NFL season.
Desert Diamond Casinos is owned and operated by the Tohono O’odham Nation, which was one of 10 Arizona Indian tribes in August to receive a license from the Arizona Department of Gaming to offer sports wagering in the state.
In an official press release, Kristian Nylén, Kambi Chief Executive Officer, spoke about this new alliance and said: “We are very proud to partner with Desert Diamond Casinos & Entertainment, a deal which further strengthens Kambi’s strong relationship with tribal casino operators. Desert Diamond Casinos is renowned for offering world-class gaming and entertainment experiences and complements Kambi’s strategy to partner with market leaders. We look forward to working with them closely to deliver high-quality and exciting sports betting experiences to both its on-property patrons and online customers in the state of Arizona.”
Mike Bean, CEO, Desert Diamond Casinos & Entertainment, added: “We are delighted to sign this multi-year agreement with Kambi, which has a proven track record in sportsbook provision across the globe. This exciting partnership provides Desert Diamond with the ability to leverage its long standing, well-regarded brand to provide our guests with a leading sports betting product across multiple channels.”