Kindred has launched a retail operation at the Swinomish Casino & Lodge, in Anacortes, Washington state. This follows the announcement of the six-year agreement with the Swinomish Indian Tribal Community in October 2022.
— Kindred Group (@KindredGroup) April 20, 2023
The first phase of the Sportsbook launch includes Unibet branded kiosks and over-the-counter sports betting. Further development will include an immersive Unibet sports betting lounge, due to launch later this year.
Unibet Sportsbook at Swinomish Casino & Lodge marks Kindred’s 13th retail launch in North America, where it now holds a retail presence in three states, including Pennsylvania, Arizona, and Washington.
Manuel Stan
Manuel Stan, SVP of North America, Kindred Group, said: “We are delighted to launch the first phase of our exciting retail partnership with the Swinomish Indian Tribal Community. Work continues at pace to build a fantastic Unibet sportsbook lounge, offering customers to the Swinomish Casino & Lodge a truly immersive sports betting experience.”
In a press release, the company said it will “continue to invest in growing its North American operations where market conditions support a sustainable business model.”
Earlier this week, the company received final approval for its proprietary platform from the New Jersey Division of Gaming Enforcement. Introducing the Kindred platform in New Jersey will provide an enhanced customer experience, better analytics, and improved flexibility. The platform is expected to go live in mid-May.
