LaLiga has signed a partnership agreement with integrity and compliance monitoring company U.S. Integrity (USI) under which it will receive a real-time alert system for LaLiga EA Sports and LaLiga Hypermotion (the first and the second highest level men’s professional football divisions in Spain, respectively), among other services.
USI will also provide integrity monitoring alerts to LaLiga, which the parties said will help further investigate any potential “nefarious activity” involving LALIGA events. LaLiga will be provided with analytical insights and engage in ProhiBet, a prohibited betting solution, delivered by U.S. Integrity and Odds On Compliance.
“This partnership with U.S. Integrity represents a significant milestone in our efforts to safeguard integrity and transparency in professional football. At LaLiga, we are committed to maintaining a fair and honest competitive environment for our clubs, players, and fans across the globe,” stated Javier Tebas, President of LaLiga.
“We’re incredibly excited to expand our international efforts, and to work with LaLiga to better align our alerting processes for their future matches on a global scale,” said Matthew Holt, USI’s CEO & co-founder.
He continued: “All our partners are committed to the highest integrity standards, and LaLiga will not fall short of that. These types of partnerships, and on an international level, will help amplify the sports betting integrity industry and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”
The partnership between LaLiga and U.S. Integrity represents a commitment to the preservation of integrity in sport, the parties said in a statement. By entering into such an agreement, LaLiga added that it demonstrates its “dedication to ensuring that its competitions are conducted in a fair and transparent manner,” where manipulation and suspicious activity are detected and addressed.
