MGM Resorts International has announced the appointment of Daniel Yang as its Chief Customer & Innovation Officer. In this newly established position, Yang will be responsible for spearheading the company’s worldwide consumer strategy, with a specific emphasis on optimizing growth and profitability through the integration of “digital technology and the guest experience.”
“Dan is a progressive, strategic thinker with a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience in a truly meaningful and differentiating way,” said Bill Hornbuckle, CEO and President of MGM Resorts International.
“Dan’s leadership will be instrumental as we continue to drive organic growth through sales, marketing, loyalty, and product development. We’re excited to have him as a member of our leadership team.”
Previously, Yang held the position of Chief Strategy Officer at Aristocrat Leisure Limited, overseeing corporate strategy, long-range planning, and corporate development.
Before this, Yang occupied various leadership roles at Viacom (now Paramount) in strategy, general management, and operations. He also served as the CEO and co-founder of a mobile gaming startup and worked as a strategy consultant for Booz Allen & Hamilton in the past.
“I’m thrilled to be joining MGM Resorts as the company continues to accelerate its plan to create and deploy high-impact digital products and services supporting the customer experience in multiple channels,” Yang said.
“The company and its leaders are driven to position MGM Resorts as the world’s premier gaming entertainment company, and the destination of choice for all their customer segments.”
His appointment comes amidst news reports that the company is reportedly considering the development of a resort in Thailand. MGM is also looking to begin construction for its integrated resort in Osaka, Japan by middle to late next year, Hornbuckle recently revealed.
