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he Mid-Atlantic Sports Network (MASN) announced Monday the addition of sports betting programming from VSiN, the Sports Betting Network.
MASN will deliver VSiN’s real-time sports betting news and analysis across every major sport with the addition of VSiN’s morning show, “Follow The Money”, airing daily from 7a.m. ET to 10 a.m., and “The Lombardi Line”, airing Saturdays at 11 a.m. ET and Sunday at 10 a.m. ET.
MASN, owned by Baltimore Orioles and Washington Nationals, is carried by two dozen cable, satellite, telco and digital distributors who reach 17 Nielsen markets in MASN’s seven-state exclusive home television territory from Harrisburg, Pennsylvania through to Charlotte, North Carolina.
More than 75 million American households receive a traditional TV bundle from distributors in MASN’s territory, including Delaware, Maryland, North Carolina, Pennsylvania Virginia, Washington, D.C. and West Virginia, all areas where regulated sports betting has been adopted over the past few years. MASN is also televised nationally via satellite provider DirecTV.
Hosted by Mitch Moss and Paul Howard from the VSiN studios in the Circa Resort and Casino, “Follow the Money” is a sports talk show that blends sports betting information with humor and stories. Veterans of the Las Vegas sports betting scene, Mitch and Paul fuse sports, betting and pop culture on screen, with the show’s line-up of guests, introducing a cast of characters to talk about the action of the day, including professional gamblers, Vegas regulars, sportsbook insiders, pro athletes, and local sports media experts from around the country.
Former NFL GM and front office executive Michael Lombardi and VSiN host Patrick Meagher combine to offer viewers the advantage of decades of experience on the field, in locker rooms and analyzing data each Saturday and Sunday morning on “The Lombardi Line”. Lombardi brings the insider view of the NFL front office and how to handicap games based on the way teams and organizations plan, Meagher delivers the Vegas angle and real-time odds, while Appelbaum, author of The Everything Guide to Sports Betting, provides insights and data, all to guide would-be bettors to the potential value. The team broadcasts live from both the South Point Hotel & Casino in Las Vegas and the Borgata in Atlantic City during the pro football season, bringing unrivaled access to the sportsbook and updates on where and how the money is moving.
In an official press release, MASN’s SVP, John McGuinness spoke about this new merger and said: “Regulated sports betting has been thriving in dozens of states, including many throughout our region, and has proven to increase fan engagement and enhance the fan experience. We look forward to launching our new programming partnership with VSiN”.
Brian Musburger, founder and CEO of VSiN, added: “VSiN’s content deal with MASN provides an amazing opportunity to not only expand our distribution footprint but also to connect with a growing sports betting audience. With the football season in full swing and hockey and basketball seasons getting started, we’re thrilled to provide the mid-Atlantic region with the insights and analysis they can use to make more informed wagering decisions as legalized sports betting continues to take off across the country.”
