he NHL Washington Capitals and Caesars Entertainment Inc announced Friday a multi-year partnership agreement that places the Caesars Sportsbook logo on Capitals home and third jerseys worn for games at Capital One Arena, beginning with the 2022-2023 season. This marks the first team announced agreement in the NHL’s Jersey Advertising Program.
The team's jersey with Caesars Sportsbook logo on it
This new agreement gets the company’s logo with the 3 x 3.5 inch patch positioned on the upper right chest area of the team’s jersey. This deal comes after Caesars Sportsbook’s opening at Capital One Arena in May 2021, becoming the first ever sports betting venue to open within a U.S. professional sports facility.
— Washington Capitals (@Capitals) September 24, 2021
Additionally, Monumental Sports & Entertainment (MSE) and Caesars Sportsbook will expand their partnership with additional Casino, Gaming and Caesars Rewards programming elements. The entitlement of a Caesars hospitality space and VIP seating at Capital One Arena is also contemplated in this deal.
Capital One Arena
The NHL’s Jersey Advertising Program begins with the 2022-23 season and allows up to two jersey sponsors per team when separate sponsors appear on home and away jerseys. The team will announce an away jersey sponsor at a later date.
MSE president of business operations and CCO, Jim Van Stone, spoke about this new agreement and said: “Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL”
“Together as two industry leaders, we’ve built a robust partnership in the gaming and casino space, and our overall relationship reflects our shared commitment to providing sports fans with world-class, unique experiences. MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space, and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity for both organizations in the nation’s capital”, he explained.
Chris Holden, Co-President of Caesars Digital, also commented: “Being woven into the Washington Capitals jersey is an exciting chapter in our collective story. Like Monumental Sports & Entertainment, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans. We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook at Capital One Arena.”