Parimatch Tech‘s representatives announced Thursday that the company will join the AWS panel at SiGMA Malta Week on November 17, to talk about the brand’s partnership with AWS – Amazon Web Services – “and the benefits that this cooperation brought to Parimatch and its clients.”
Ahead of the date, the company, which develops the Parimatch brand and provides technology and marketing solutions for the entertainment industry, released an in-depth sneak peek at key topics of the upcoming presentation, as well as an update on Parimatch Tech’s current operations.
At the beginning of 2022, the company had been turning its primary focus to the B2B industry for quite some time, but the Russian invasion of Ukraine in February accelerated the process. Among the things that enabled such a boost, was a strategic partnership between Parimatch Tech and AWS.
AWS cloud solutions gave Parimatch Tech an opportunity to use a hybrid infrastructure approach to host cloud and data centre infrastructure services, the company noted. As a consequence, over the year the firm has developed several great features like a programmatic content recommendation engine and Environment by Click (EBC).
Artur Ashyrov, Parimatch Tech CTO, stated: “The basic principle of EBC is to provide the opportunity to create a separate environment with the most up-to-date versions off services opposite production in a few clicks.”
“In a personal environment, you can add any feature, not affecting other teams and the development process in any way. With the following feature updates, you can update your environment to the required version without any problems and time losses to continue testing,” he added.
According to Ashyrov, EBC increases the quality of the product, reduces delivery time, and benefits the team’s cooperation, increasing uptime and decreasing the number of product issues.
Ashyrov will be one of the speakers at the November 17’s talk, giving a more in-depth view of the technical details behind the innovations. Joining him, Dmytro Fedyukov—Deputy CTO, VP of Data, and the Head of B2B at Parimatch Tech—will unveil the business perspective, talking about all the ways that modern cloud solutions helped boost business development.
Recently, Parimatch Tech obtained qualified industry certifications PCI DSS, GLI19, and GLI33 that allow the company to offer its products and services to operators in the fast-expanding markets.
Among those products and services, there will be several options, the company highlights: a platform developed by Parimatch Tech; Parimatch brand franchise that grants access to the brand’s platform and list of global partnerships; and BaaS, or Business as a Service, that combines all the advantages of the Parimatch Tech platform, industry expertise, and management.
Expanding its B2B portfolio is one of Patimatch Tech’s key objectives for the near future. The company stresses that its B2B transformation journey is “not over yet,” currently in one of the most important stages.
