The world’s oldest football gaming company will use its affiliate marketing platform and management services
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aysafe Group’s Income Access announced on Thursday the launch of a new affiliate program in partnership with The Football Pools. The launch will see the UK-based brand use the Income Access affiliate marketing platform as well as its affiliate management services to expand its customer base and market presence.
The launch of The Pools affiliate program with Income Access will provide marketing partners with access to a multi-channel tracking and reporting solution to help them employ informed, data-driven marketing strategies combined with guidance from the company’s team of affiliate marketers.
Affiliates promoting The Pools will benefit from a dedicated Income Access affiliate manager who will be available to assist with creative assets and marketing campaigns. In addition, affiliates will have access to a compensation model with the chance to earn up to 35% revenue share. Further supporting the promotion of the brand is a wide range of casinos and sports-betting players promotions.
Andrea Foley, Marketing Manager at The Pools, said: “We have been growing digitally, inventing new games for new audiences, while remaining faithful to our heritage. Following the launch of The Pools as our new sports betting and casino site along with a mobile app we have joined with Income Access to offer our marketing partners best-in-class reporting marketing assets, and dedicated support for our new affiliate program.”
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, said: “The Pools is an exciting brand with an incredibly rich history and we have seen that as the market continues to evolve, so does the brand. By bringing together our team of dedicated affiliate marketing experts with The Pools’ all-inclusive suite of products, we aim to further the company’s acquisition efforts and contribute to the brand’s long-term success.”
Founded in 1923, The Football Pools launched The Pools in 2018 with the site since expanding into a blend of pre-match and in-play betting, along with a catalog of video slots, live casino offerings, and virtual games. Licensed and regulated by the UK Gambling Commission, the brand offers betting through Footie5, a weekly free-to-play football prediction game featuring a £25,000 jackpot. All games are also available on The Pools mobile app.
