G
aming operator PointsBet, the official sports betting partner of NBC Sports announced Thursday a new partnership with NFL and college football analyst Chris Simms to create betting content for distribution across NBC Sports and PointsBet platforms.
Simms, who played eight NFL seasons following a four-year career at the University of Texas, will create sports betting content around the NFL beginning this week. Under the terms of this new partnership, he will also offer in-depth film breakdowns on teams and players, offering greater insight for those looking to bet on NFL games and player props. PointsBet will also incorporate a weekly betting segment in the “Chris Simms Unbuttoned” podcast.
Simms’ betting content will help PointsBet users of “Live Your Bet Life”, while showcasing its interface and app.
NFL betting content created by Simms is the latest collaboration between PointsBet and NBC Sports. This season, PointsBet launched integrations on the Football Night in America studio show and the Peacock Sunday Night Football Final postgame show.
In addition, NBC Sports EDGE, part of the NBC Sports Next portfolio, is providing more football content this season than ever before across Peacock and NBC Sports Digital, according to an official statement released by NBC.
NBC Sports EDGE’s shows include “Bet the Edge: Blitzing the Board”, which features guest appearances from PointsBet’s Head Oddsmaker Jay Croucher and Senior Editor Teddy Greenstein, and streams on “Peacock’s NBC Sports” channel on Fridays at 7 p.m. ET and Sundays at noon ET.
Viewers can also enjoy the Sunday Night 7 free-to-play NFL game on the NBC Sports Predictor app powered by PointsBet. The app allows viewers to participate in a seven-question contest focused on the upcoming game featuring a $100,000 jackpot.
Simms provides analysis across numerous NBC Sports programs and platforms, including Football Night in America. He also co-hosts “Pro Football Talk” with Mike Florio, “Peacock Sunday Night Football Final” with Kathryn Tappen, and is the host of “Chris Simms Unbuttoned”, an NFL and college football program exclusively for NBC Sports’ digital, social and audio platforms.
In an official press release, PointsBet USA CEO Johnny Aitken spoke about this alliance and said: “PointsBet’s philosophy is to work with the best talent in the industry, and Chris is the perfect addition to our team. With a presence across multiple platforms in the NBC Sports universe, he will help to develop up-to-date and entertaining betting segments that will reach beyond our key demographics. As the amount of in-play betting increases, today’s users of the PointsBet app are looking for the kind of insight and information that someone with his experience can offer.”
Will McIntosh, EVP, Digital & Sports Consumer Business, NBC Sports Next commented: “We’re excited to have Chris’ perspective and insight across our sports betting content. This is a great fit and opportunity to further engage viewers, given Chris’ popular rankings and analysis of teams and players.”
