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PointsBet Deal Means NBC Has Become Part of the Sports Betting Action

pointsbet-deal-means-nbc-has-become-part-of-the-sports-betting-action

Thanks to a massive deal between PointsBet and NBCUniversal it looks like NBC has an official sports betting partner now. It also means the “peacock” can stay competitive with other networks like FOX and CBS.

PointsBet is an Australian-based sports betting operator who signed a five-year agreement with NBCUniversal. The deal is being called “a landmark partnership” which will make it possible for NBC to deliver some incredible features to viewers.

More Details About This Deal

The partnership with NBC and PointsBet wasn’t an overnight deal. In fact, the network had been in talks with a number of industry giants leading up to this announcement. Every major sportsbook was clamoring to be the chosen partner.

A partnership with NBC meant massive exposure to around 184 million broadcast viewers and an additional 60 million active users on the network’s digital offerings.

What makes the deal with PointsBet interesting is the fact that NBC opted to go with a smaller player in the industry. One that may not be as well-known and one that isn’t US-based.

In fact, by all accounts, it appears as though NBC is not only aware of the fact that PointsBet is a relatively small player, but is ready and willing to help propel it into “industry leader” status. Both parties have already touted such things as marketing opportunities across all platforms, premium media opportunities, game-day integrations, and more.

And as exciting as the deal is, it certainly isn’t the first or only of its kind. In fact there has been a trend of these types of deals popping up as both networks and sportsbook operators are starting to see the value in the partnerships.

Other similar deals within the industry include one between FOX and Stars Group which created FOX Bet and then the partnership between William Hill and CBS.

What the Deal Between PointsBet and NBC Looks Like

As for the specifics of the deal, NBC has been granted a 4.99% equity share in PointsBet and eventually the network could take over up to 25% of the operator after the five year mark. This would need shareholder approval.

It’s rumored that PointsBet has also agreed to spend a whopping $395 million on marketing alone, which will help generate engagement, excitement, and bring in revenue. That will also be the total marketing budget to be spread out over the five year agreement.

The deal itself has been set up like an affiliate-style compensation plan wherein NBC will be rewarded for the traffic it sends to PointsBet, which also encourages them to actually market and advertise PointsBet.

To help push the message out there, NBC will take the steps necessary to include PointsBet into their programming.

Currently, the network is set to air more than 2,200 live sporting events, which will be spread out over eight different regional networks. The NBC Sports Predicator will now showcase PointsBet and give them billing as the official partner.

There’s no doubt that this will be an exciting partnership moving forward as it changes the way we view sports on NBC.

Rick Rockwell

As a longtime freelance writer, avid sports fan, former athlete, and experienced sports bettor, Rick Rockwell has risen up the ranks at GamblingSites.org to become the self-professed “King of the Blog” in his first year with the site. …

View all posts by Rick Rockwell

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