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ointsBet announced Monday its plans to partner in the recently legalized Arizona sports wagering market via an agreement with Cliff Castle Casino Hotel, owned by the Yavapai-Apache Nation.
Per the new agreement, PointsBet Arizona, the wholly-owned subsidiary of PointsBet Holdings, will be working directly with the Yavapai-Apache Nation in pursuit of a license to operate online sports wagering in Arizona, representing the 16th state in which the rapidly growing PointsBet has secured a licensed path to market access.
PointsBet USA CEO Johnny Aitken, commented: “PointsBet and our partners at Cliff Castle are proud to begin the process toward offering our differentiated sports betting product and world-class technology to fans all over Arizona. We welcome the opportunity to quickly and responsibly introduce prospective sports bettors to the customer-focused, market-leading PointsBet experience, where our proprietary technology platform, unrivaled speed, ease of use, and a deep slate of the most betting options in the world will disrupt the market for the better.”
Cliff Castle Casino General Manager Aaron Moss, said: “Cliff Castle Casino Hotel and PointsBet are excited to partner and initiate our process of offering event wagering in the state of Arizona. PointsBet’s experience and reputation have made them a perfect fit in pursuit of an event wagering license. This partnership allows for Cliff Castle to work alongside PointsBet’s truly first-class brand and product, which we are thrilled to ultimately help make available to the Arizona market.”
As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilize the media premium television and digital assets to promote the PointsBet brand. As part of the deal, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks.
PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.
