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Pragmatic Play expands presence in Brazil and Mexico through multi-vertical deal with Instabet


iGaming content provider Pragmatic Play is expanding its reach across the Brazilian and Mexican markets through a partnership with Instabet, through which the supplier will grant the operator access to three of its main verticals.

The deal includes slots games, including recently launched titles Gorilla Mayhem and Magic Money Maze, along with player favorites such as Gems Bonanza. Pragmatic Play currently produces up to seven new slot titles a month as part of its multi-product portfolio.

Also as part of the agreement, Pragmatic Play will provide Instabet with its Live Casino titles, which include traditional games such as Roulette and Blackjack along with the recently released and “highly innovative” Boom City.

Virtual Sports are also included in this signed agreement and will offer players additional betting opportunities between live sporting events in a 3D rendered space including Force 1, Fantastic League, and Horse Racing.

Instabet operates in both Brazil and Mexico and will see Pragmatic Play provide these verticals to both markets simultaneously, allowing for additional growth across the LatAm market, one in which the company “already has a commanding presence.”

Victor Arias, VP of Latin American Operations, Pragmatic Play

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We are pleased to have signed this multi-vertical deal with Instabet which will allow us to provide our world-renowned high-quality titles to two exciting LatAm markets at once. Instabet’s unique position across these multiple countries means that more players than ever before will be able to enjoy our games.”

Carlos Sandoval, CEO at Instabet MX, added: “Instabet has become synonymous with quality, and providing our players with the widest variety of content is a core pillar of our overall growth strategy, so this latest agreement with Pragmatic Play will deliver on both of these aspects. Pragmatic Play’s award-winning slots, variety of traditional and innovative Live Casino titles, and extensive Virtual Sports games will be warmly welcomed by our players.”

Earlier this week, Pragmatic Play celebrated its first two years in Latin America through a statement in which authorities reflected on the landmarks reached during the period. “Just 24 months later we are a solid team, with committed professionals, managing a clear strategy in each of the departments that today make up our Latin American division,” the company said.

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