iGaming Content provider Pragmatic Play has launched a bespoke live studio with Super Group‘s renowned Betway brand.
According to the company, the major deal will see the relationship between the two enhanced with a dedicated Blackjack studio, which will be replete with Betway branding throughout, giving customers an “unmatched immersive environment” to enjoy “one of the most popular” casino games.
The agreement marks a further expansion of the existing relationship between the two companies, with Betway already taking the provider’s vast array of slots and live casino titles.
— PragmaticPlay (@PragmaticPlay) June 13, 2022
The dedicated studio deal gives further momentum to Pragmatic Play’s Live Casino offering, with Betway being the latest tier-one brand to go live with the solution, following Kindred’s Unibet, Mansion’s M88, and Stake.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We’re very pleased to further strengthen our close relationship with Super Group and provide a dedicated Live Casino environment to Betway. Betway is a hugely recognizable brand in regulated markets all over the globe and this is a fantastic opportunity for us to further showcase it through a state-of-the-art Blackjack studio.”
Anthony Werkman, CEO of Betway
Anthony Werkman, CEO of Betway, said: “Creating incredible gaming experiences for our players is a priority for us, so launching a new dedicated live and immersive blackjack studio with Pragmatic Play is something we’re all excited about. The supplier has an incredible track record of delivering unmatched bespoke studios and we’re very pleased to launch our Blackjack products with them.”
