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SBC Summit Barcelona marks the ‘return of large-scale industry events’



ajor international betting and igaming industry events will finally return when the SBC Summit Barcelona conference and exhibition is staged at Fira de Barcelona from September 21 to 24, 2021.

Opportunities for operators, suppliers, and affiliates to meet and do business face-to-face have been almost non-existent since March 2020, but that is set to change when SBC’s flagship event becomes the largest industry gathering in 18 months.

The show is set to bring together decision-makers from major markets around the world under one roof, and high-profile brands such as bet365, Betgenius, Betsson Group, BetConstruct, Kambi, Sportradar, and Yggdrasil Gaming have already confirmed their support and participation in the event.

Rasmus Sojmark, Founder and CEO of SBC, said: “Professionals from across the betting and igaming world have really missed major events, so we’re pleased to be able to stage a conference and trade show that we’ll deliver on the key requirements of our audience, partners and sponsors. We’re delighted that so many of the big names in the industry have backed SBC Summit Barcelona, with support coming from both our long-term partners and companies that are working with us for the first time.”

The Fira de Barcelona Montjuïc venue features an 18,000 m² exhibition space, which will be split into five zones: Sports Betting, Casino and Gaming, Payments and Compliance, Safer Gambling, and Affiliate, Marketing, and Media, for SBC Summit Barcelona.

Each zone will be filled with suppliers of products and service providers, including 1xBet, Clever Advertising, Delasport, EPIC Risk Management, Golden Race, Inpay, Microgame, Pinnacle Solution, SofaScore, Synot Games, and W2 among the 200 exhibitors.

The venue’s six stages will host one of the most comprehensive conference agendas the industry has seen, with a speaker line-up packed with 350 of the most influential senior executives from the worlds of sports betting, igaming, lotteries, responsible gambling, marketing, and technology, said the company in a press release.

In addition to tracks focused on the issues and innovations shaping the future of the industry’s main verticals in both established and emerging markets, the conference content will include a Big Stage program featuring a selection of keynotes and major product launches.

Sojmark added: “When we developed the format for SBC Summit Barcelona, we wanted to create something that has appeal across the fast-growing global gaming industry but also satisfies the demand for specialized events that focus on particular sectors and territories. Our solution is to stage multiple targeted high-level conferences at the same venue, delivering valuable insights to delegates about their own sectors, while encouraging the exchange of knowledge and ideas between different areas of the industry.”

The third crucial element of the SBC Summit Barcelona experience is the networking program, which includes evening parties at some of the city’s most stylish venues. Entrance to these parties is included with the event ticket, giving all delegates further opportunities to make important contacts and talk business in informal settings.

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