Slotegrator has released a new dedicated, fully-customizable bundled solution to provide statistics, odd and data feeds, Sportegrator, to launch online sports betting projects.
“As bookmakers go over a lot of data before listing bets, and punters do the same to create a betting strategy, each sport has its own extensive amount of statistics that need to be carefully analyzed to successfully set odds or place bets”, the company noted in a press release.
On top of calculating the likelihood of an outcome and offering their own forecast, bookmakers need to skew the odds in their own favor. “Otherwise, they would simply be an exchange office transferring losers’ money to winners”.
After calculating the odds, bookmakers will add in an overround. Factoring in this extra margin allows the bookmaker to come out on top, no matter the outcome. “The tricky part is to find a balance: if the overround is too high, players will not bet. If it is too low, the bookmaker will lose money”.
“You can’t offer compelling bets without analyzing oceans of data. However, only the biggest bookmakers can afford to develop proprietary algorithms to effectively collect and analyze all the necessary information. Most online sportsbook operators cooperate with data feed providers to offer accurate, up-to-the-minute odds — which is even more crucial for in-game betting”, the company explained.
Sportegrator, the company’s dedicated solution, gives bookmakers access to odds calculated by industry-leading data providers for a vast range of sports, from football to table tennis. Sportegrator saves operators the time of calculating odds and the cost of hiring a team of mathematicians, and it can be integrated via API in a single session. The company further analyzes this business aspect, and explains the benefits of the new solution on its website.
