B
razilian soccer star Neymar Jr on Tuesday confirmed he is re-joining PokerStars for a new partnership.
The partnership is set to be a true collaboration seen across many aspects of the brand. Neymar will bring his personality to the online and live poker tables, as well as to the PokerStars community across the world.
As part of the campaign to present the new chapter of Neymar with PokerStars, a new brand film shows what is to come as Neymar Jr declares he is ‘IN’ and invites all players into his inner circle.
“When I’m not playing football, I love playing cards,” Neymar Jr said in a press release. “Competing with my friends is a huge passion of mine, I love the sense of community, the fun, and the unpredictable moments that can occur in any game. As a true poker fan, I am excited to start a new chapter with PokerStars. Together we’ll be creating moments for our community and fans all over the world.”
The signing follows a recent global brand refresh for PokerStars as it looks to become a global entertainment brand. The brand refresh included PokerStars first dedicated safer gambling TV ads. The PokerStars responsible gaming team was one of the first in the industry and is an integral part of the business.
Martin Nieri, Global Director of Brand and Creative at PokerStars said: “Neymar Jr is a true global superstar. But what underpins this partnership is his genuine love for poker. It’s about a shared passion for the game and the beautiful uncertainty at the heart of it. At PokerStars, we are constantly trying new things to bring new energy, excitement, and entertainment to our customers. Together with Neymar Jr we believe we can take this to the next level for the PokerStars community.”
