Sports technology firm Sportradar announced Wednesday that the South American Football Confederation (CONMEBOL) has chosen the company as its exclusive global audio and video (AV) and betting data rights partner following a competitive bidding process.
Under the terms of the exclusive multi-year agreement, the rights encompass the major regional club tournaments organized by CONMEBOL, including the Copa Libertadores (Men’s and Women’s), the Copa Sudamericana and the Recopa Sudamericana for the next four seasons. It also marks the first time that domestic AV betting rights for CONMEBOL club competitions are offered in the region.
“Sportradar’s commitment to product innovation for its more than 900 clients globally and its superior development in advanced technologies, such as computer vision and AI, in addition to its industry-leading integrity services, were key considerations in the selection process,” said the company in a statement.
CONMEBOL, the South American football confederation, has selected Sportradar as its exclusive partner for its first-ever global AV + betting data rights.
This collaboration with @CONMEB0L_ will drive fan engagement globally and deepen relationships ➡️ https://t.co/UJ4kGzxjHf pic.twitter.com/5j15x4Jfmx
— Sportradar (@Sportradar) July 5, 2023
José Astigarraga, CONMEBOL’s Secretary-General, said the organization was “glad” to strengthen its relationship with Sportradar. “We are sure that the prestigious CONMEBOL club tournaments, with more than 60 years of history, will be a great showcase to be able to get closer to the true fans of South American football,” he stated.
José Astigarraga
For his part, Carsten Koerl, global CEO of Sportradar, commented: “We are delighted that Sportradar has been selected as the official partner who can support the most historic club tournaments in South America.”
“Sportradar has more than 20 years of experience building innovative products from data, and as the market leader, we are best positioned with the technological expertise and industry relationships to help CONMEBOL expand its reach. South American football has one of the most passionate fan bases in the world, and we look forward to working closely with the federation to support their engagement,” he concluded.
Carsten Koerl
Since 2019, Sportradar has provided CONMEBOL with compliance, risk, and governance services through its Intelligence and Investigations unit. These services include eligibility checks on the senior appointments of the confederation and its member associations.
The agreement between CONMEBOL and Sportradar commenced with the current season and covers the betting rights for CONMEBOL Libertadores U20, CONMEBOL Libertadores Futsal (Men’s and Women’s), and CONMEBOL Libertadores Beach Soccer.
