The partnership with SharpRank became official as it aligned with Sports Illustrated’s first betting-focused print edition magazine and the debut of SI Sportsbook in Colorado, with other states to follow.
SI.com is also blending betting insights for fully integrated SI sports content, gaming, and media with betting widgets, educational betting tools, and free2play games.
The rating agency offers SI bettors and fans data and metrics to validate picks using SharpRank’s industry-standard proprietary ranking algorithm, which is cross-sport functional and bet type agnostic.
Bill Enright, Managing Editor at SI Betting and Fantasy, said: “We have built an all-star team here, with a talented roster for traditional sports and sports betting-related coverage. The partnership with SharpRank reiterates Sports Illustrated’s belief in accountability for the industry’s path forward and its positive rippling effects on the market as a whole.”
Chris Adams, SharpRank Founder and CEO, commented: “Every industry has a SharpRank equivalent. There is not a single industry that operates without a level of independent oversight, it’s necessary. We serve as that third party market validation in the sports betting world to both the general public looking for credible sources of information and the expert to signal to the market they are just that.”
Ross Levinsohn, CEO of Maven, operator of Sports Illustrated’s print and digital assets, added: “Sports Illustrated is the most trusted brand name in sports, and trust in the gaming space is paramount. The editorial, content, and betting experience will reflect the integrity and ethos that SI has maintained for more than six decades.”
Maven recently built the Sports Illustrated Media Group sports vertical to rank #6 across Comscore sports media.