Stake has announced a partnership with The International Tennis Federation (ITF). The deal will see Stake become the new Official Betting Partner of the Davis Cup and Billie Jean King Cup by Gainbridge.
Stake’s sponsorship portfolio spans Formula 1 (Stake F1 Team), the Premier League (Everton Football Club), and UFC, as well as a partnership with musician Drake. The deal has been agreed upon following due diligence conducted in line with ITF rules for betting sponsorship (developed in consultation with the International Tennis Integrity Agency).
The partnership will see Stake working to promote and enhance the fan experience across both events by bringing supporters closer to the world-class action on the court.
Akhil Sarin, Chief Marketing Officer for Stake, said: “We are delighted and extremely proud to become the Official Betting Partner of the Davis Cup & Billie Jean King Cup. Tennis is a universally popular sport, and these competitions are two of the most passionately followed across the globe.”
“We look forward to some exciting initiatives spread across the tennis calendar and working with the ITF to promote the sport to our worldwide audience,” he added.
Sportradar, the ITF’s current data partner, helped facilitate the partnership with Stake.
Stake in November announced its entry into the Colombian market through the strategic acquisition of Betfair Colombia and its license, which has been approved until 2025. According to the company, this deal represents a major step forward in its strategy to expand in Latin America.
“Expanding into the Colombian market is a strategic decision that aligns perfectly with our vision for growth and innovation,” said Brais Pena, Chief Strategy Officer at Easygo, Stake’s partner company.
