AI-driven sports data and content provider Stats Perform has partnered with Sporting Solutions to launch a new Betting Innovation Center. In a press release, the company stated that the new facility will connect at scale, allowing partners to “unlock the true potential of popular betting experiences like player propositions and betbuilders.”
The deal marks the first time that “elite modeling, trading, data science, and sports data expertise” are brought together under the same roof, the company further explained. The commercial launch of the Betting Innovation Centre is expected to take place ahead of the Qatar World Cup in November.
Partners of the two companies will gain access to a new range of market and product options, such as contextual bet engagement content, singles, and bet builder markets, as well as pre-match and in-play markets.
Shane Gannon, SVP of Partnerships at Stats Perform, said: “The Betting Innovation Centre’s ingredients are truly world-class. Sporting Solutions is renowned for its superior pricing, sharp models and traders, and access to Sporting Index to fine-tune product performance. Stats Perform brings the trust and quality of Opta and RunningBall data, seen by fans across sports broadcasters and publishers globally, a legacy of building outstanding front-end experiences to inform and engage bettors, and the sports industry’s largest data science team.”
“Together, this means trusted, unique, connected betting products, pre-match and in-play, singles and bet-builders, down to player level, with insightful contextual content for every selection, deployed more intuitively, in more places, for more events and sports,” Gannon added. “Significant work is already underway on our first product and we can’t wait to launch a series of unbeatable propositions for sportsbooks and bettors alike.”
Andy Wright, Sporting Solutions CEO, added: “We share a joint belief with Stats Perform that betting has enormous untapped ‘game-play’ potential. Dynamic pricing at scale is extremely difficult, which has held back product and market options.”
“The industry also needs innovative, engaging products, that are easy and entertaining for bettors to use and don’t involve lengthy development times for operators. That’s the future we will unlock with our Betting Innovation Centre. It’s an amazing opportunity for two uniquely compatible businesses to join forces and create a new and enduring high-water mark for immersive betting experiences,” he concluded.
