North America-focused iGaming technology supplier Strive Gaming announced Wednesday it has further strengthened its senior leadership team with the appointment of Jamie Shea as Chief Marketing Officer. Shea was formerly VP of Sportsbook Operations and VP of VIP Marketing at DraftKings.
Prior to that, Shea headed up several sportsbooks across Nevada including the Flamingo, Venetian, Hard Rock, and Station Casinos. Before the repeal of PASPA, she worked with IGT to customize the IGT platform for consumption in the US market as well as leading the marketing and sales of said system, before moving to DraftKings.
In her new role as CMO, Shea will manage all B2B marketing activities, all communication practices internally and externally, and will lead the Managed Services function. The latter function is a 24/7 department of customer support agents, payment, risk & fraud agents, CRM experts, and more for those customers of Strive Gaming who want this service in addition to the platform and native mobile apps the business provides.
Shea will work between Las Vegas, Nevada and Vancouver, Canada, the latter being where Strive Gaming has its main headquarters operationally in North America. Strive Gaming also has offices in the United Kingdom and Malta.
Max Meltzer, Chief Executive Office at Strive Gaming, spoke about Shea’s appointment and described it as “another milestone moment for Strive Gaming, as we build on our reputation for being the number one B2B player platform in North America.”
“Jamie’s extensive experience at DraftKings and unparalleled knowledge working for casino operators such as Caesars means that very few people have the same combined deep level of knowledge of acquisition, retention, cross-sell across different channels as it relates physical on-premise and digital sportsbook and casino players throughout the US,” he added. “Jamie understands platforms, technology, people and is a joy to work with which is why we all look forward to working with Jamie.”
Jamie Shea also commented: “Following DraftKings, of whom I had a great time at driving sportsbook revenues, there were many opportunities but nothing is
more exciting for me personally than joining Strive Gaming. There are lots of companies vying for media, investor, customer attention but when you’ve been part of major US operations, it becomes really easy to identify the businesses that truly have great technology.”
“I feel I can bring so much to the journey and help Strive communicate even more succinctly why operators should be choosing to partner with us. All while helping drive efficiencies internally through our managed services team,” she concluded.