F
ollowing April’s announcement that the SuperBook would pair up with The Lodge Casino in Black Hawk to provide both an online and on-site sportsbook option to prospective bettors, the app is now available for the Colorado sports betting market to download.
After months of speculation and teasing it’ll open “soon,” the sportsbook based in Las Vegas at the Westgate is now the 17th app to launch in the state. The launch also marks SuperBook’s first venture outside Nevada.
As for the retail sportsbook at the Lodge, it will be a mini version of what you see in Las Vegas, but at least for now, the SuperBook app is finally live in Colorado.
In an interview with PlayColorado, Jay Kornegay, executive vice president of operations at the Westgate SuperBook, announced the release and provided insights on what the future holds for the SuperBook in Colorado and sports betting in the state.
“We are certainly thrilled to be in Colorado. It certainly means a lot as Colorado holds a special place in my heart. I still feel part Coloradan, even though I’ve been out here in Vegas for many years now. But to have our first launch in this great state is something special,” Kornegay began.
The executive vice president also delved into the reasons why this market is attractive: “the tax rate (10%); the regulation-friendly. Remote signups is always attractive for an operator. And with my connections and being from that area also added to the equation. Moreover, Coloradans are great sports fans.”
“What separates us from some of the other sportsbooks is we have a very expansive menu,” Kornegay told PlayColorado. “We’re price friendly. We have better odds, in most cases. Hooking up with the Lodge is certainly a plus as well, as many people in Colorado are familiar with the great partners we have.”
“I think that they have the chance of probably more than doubling what Nevada does over time. If you look at just pure population numbers — the state of Colorado has, I believe, around six million people and the state Nevada has two million. Even though we have a strong tourist crowd, I still believe when it’s all said and done, and people realize how fun and entertaining sports betting can be, which I think that’s taking place as we speak, Colorado has the potential of being a top five state for a long, long time,” he continued.
Kornegay also announced that the company will be breaking ground on the SuperBook retail outlet at the Lodge later this month in January. “We hope to have it done completely probably in March,” he added. “The pandemic has really slowed this down, but right now, we just want to make sure we get it right.”
“We are looking for about 26 TVs up there. We will have three betting windows. We’re putting in a brand new bar up there as well. The SuperBar. That will be right in the viewing area. It’s not going to be 30,000-square-feet like you see in Las Vegas. But it’s going to be an area that I think many sports fans are going to be able to enjoy,” Kornegay concluded
