It follows the dissolution of the soccer club’s previous deal with M88, a company under probe by UKGC
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uinnBet has entered a new partnership with AFC Bournemouth until the end of the season.
The season-long agreement will see QuinnBet become the club’s official UK and Republic of Ireland betting partner and back-of-shirt sponsor. QuinnBet will have its logo on the back of the men’s first-team home, away, and third shirts for matches this season.
Supporters will also have the opportunity to win match tickets and signed merchandise from the club’s newest partner, together with price boosts and enhanced offers for AFC Bournemouth’s home and away matches.
As part of the partnership, QuinnBet will work closely with the club’s community ethos and as a result, will provide support to the club’s Community Sports Trust, in addition, the company will also work to support projects based on health, wellbeing, and on gambling and addiction.
The announcement follows the dissolution of the club’s previous agreement with M88, after the commencement of an investigation into the company by the UK Gambling Commission.
AFC Bournemouth Commercial director Rob Mitchell, said: “We’re delighted to partner with QuinnBet in what is a lucrative deal for the football club. We felt that the ambition and ethos of QuinnBet were close to ours and are delighted that not only will they be receiving some great benefits from us, they’ll also be helping the local community within our Community Sports Trust by providing education and funding. Any messaging and campaigns that we will be involved in will have a clear emphasis on responsible gambling and the importance of remaining in control. Thank you to Peter Halpin from Halpin Sport for introducing us to QuinnBet and helping secure this partnership.”
QuinnBet’s Managing Director Stephen Kelly, added: “We are delighted to partner with a club that has the long traditions and history, as well as some fantastic recent achievements in the Premier League. Like the Cherries, we operate in an industry dominated by large competitors, but that doesn’t detract from our ambitions to climb to the top. To get there, our philosophy is simple and based on providing unrivaled customer support, together with giving more back and always promoting responsible gambling as an integral part of our ethos. To this end, we are especially pleased to be partnering with Bournemouth’s Community Sports Trust to promote wellbeing, education, and awareness around gambling.”
Supporters will have the option to purchase the QuinnBet logo to be printed on the back of their shirts, with all profits being donated to the Cherries Community Fund.
