iGaming expert and software provider SOFTSWISS announced on Friday it has partnered with online gaming operator IGUBET by launching two joint projects: a sports betting brand and an affiliate marketing platform.
The comprehensive cooperation agreement is set to give the brand “the opportunity to win one of the leading positions in the market,” according to a press release, by offering its players “engaging and well-thought-out iGaming solutions.”
IGUBET has become the first project for the SOFTSWISS Sportsbook to launch exclusively on the sports betting platform without relying on a casino/as opposed to integrating it with a casino platform, SOFTSWISS explains.
“With its key value of making everything for the player to enjoy sports betting, IGUBET found the SOFTSWISS Sportsbook to be the most suitable tool thanks to a plethora of features and a wide range of payment options,” the iGaming software provider stated.
🤝We are delighted to mark the expansion of our client portfolio with the launch of a new partner, IGUBET.
IGUBET takes advantage of two SOFTSWISS products simultaneously: the SOFTSWISS Sportsbook and Affilka.
Read more about the partnership here: https://t.co/4UhZtYWrwI pic.twitter.com/dku1qdKhhE
— SOFTSWISS (@softswiss) May 6, 2022
Additionally, the new launch provides SOFTSWISS with a new opportunity for expansion. As the project focuses on the LatAm region, this allows SOFTSWISS to strengthen its position in the market, where the company is currently seeking to extend its footprint.
“We are delighted to welcome IGUBET as our new partner! It was an interesting experience for our team to launch this project,” noted Alexander Kamenetskiy, Sportsbook Product Owner. “We wish the brand luck and fast growth. From our side, we will continue developing the Sportsbook to give even more exciting opportunities for our partners and players.”
Affilka is another SOFTSWISS product set to help IGUBET enlarge its business. The affiliate marketing platform is described as providing convenient and flexible tools for brand promotion on the affiliate market. These include real-time reports, built-in payment processing, and other instruments aimed to connect the operator and the affiliate efficiently.
“We are pleased to announce the collaboration of the IGUBET and Iguana Affiliates Program projects with SOFTSWISS, which has been an excellent business platform for years and a benchmark in the desire to create the best products for its clients,” commented Michael Stevenson, CEO of Igubet.com. “Every modern product should be customer-focused and striving for sustainable development, and our goals with SOFTSWISS match perfectly.”
“Thanks to our collaboration, we have the opportunity to disrupt the iGaming industry and show not just our members, but our affiliate partners, that there is a way to enter an online casino business and relish a truly unique experience with us because we value moving forward and are doing our best for our partners and clients,” added Stevenson.
At the moment, SOFTSWISS and IGUBET are also working on launching new casino and crypto projects, a press release informs. The move is in line with SOFTSWISS’ forecast of significant growth within the crypto gambling market, as detailed in a new report on crypto turnover.
